Ye has announced the launch of a YZY women’s line, sharing the news in a lengthy social media post. “Yzy women’s coming next,” he wrote, before issuing a stark warning to competitors: “For anyone in clothing that doesn’t work at Yeezy be afraid, be very afraid.”

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The post also included a direct call-out of Adidas: “No corporations leveraging my platform — using me to get to us. Overcharging (our) community while ignoring my vision and direction.”

Ye continued his critique of the sportswear giant, stating, “Stopping the foam runners and Yeezy slides production during COVID only to copy the designs. People tried to tell me go back to adidas. Of course it was people close enough to ask for money from me. They didn’t care about my freedom or vision.”

He then broadened his scope, declaring a wider conflict with the fashion industry: “Now my vision is coming to life and I have a John Wick vendetta against every fashion company,” he added. Referencing Tupac Shakur, he concluded, “As my fellow Gemini Tupac said, ‘Die mutherfucker Die'. Now, play off the grid.”

This announcement follows a recent post where Ye credited his 11-year-old daughter, North West, with reigniting his passion for music: “This little girl made me love music again. She asked me to make beats for her I got back on the ASR Chopped up beats for her album and chopped every beats with my bare hand for BULLY.”

Earlier this month, Ye also publicly aired grievances against Adidas and former associate Jerry Lorenzo, labeling him "corny and disloyal" for his continued association with the company.

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