Unruly is a media and publishing platform focused on identity, style, and cultural process. We document culture as it’s lived, shaped and remembered, centering the people, ideas, and moments that define how culture moves, not just when it trends.
Our work goes beyond reporting what’s happening. We create context, build narrative, and trace the systems behind culture, how taste is formed, how influence travels, and how local realities connect to global conversations. From long-form essays and interviews to features and cultural research, Unruly treats media as both documentation and archive.
Founded in Lagos Nigeria, Unruly operates at the intersection of Africa and the world. We are interested in culture with authorship, depth and longevity, stories that hold meaning now, and remain relevant long after the moment has passed.
