During the 2025 Grammy Awards, Ye and the YZY team debuted a striking new commercial showcasing the brand’s latest apparel lineup. The minimalist ad highlighted a range of sweatshirts, t-shirts, and shoes—all priced at an accessible $20 USD.

Beyond this new collection, which includes a collaboration with designer Gosha Rubchinskiy, Ye has expanded the Bully merch line. The latest additions feature a grey t-shirt, hoodie, and sweatpants, further fueling speculation about a surprise album drop. Alongside the merch, pre-orders for the Bully vinyl and CD are now live, adding to the anticipation surrounding Ye’s upcoming project.

Earlier, Ye took to Instagram to unveil the official cover art for Bully. The cover—a black-and-white photograph by renowned photographer Daidō Moriyama—has been adapted for a new line of apparel. Fans can choose from black or white long-sleeve t-shirts featuring the enlarged album artwork, while short-sleeve tees sport the album’s title, “BULLY,” in gothic font.

The entire collection, including album pre-orders, is now available on a dedicated website for Bully. However, Ye has yet to confirm an official release date for the album, keeping fans on edge for what’s to come.