Global sports company PUMA is celebrating the PRIDE community with a series of initiatives, including its REFORM platform, designed to eliminate biases and ensure that everyone who wants to play can play, regardless of their gender, race, sexuality, or background.

As part of its commitment to inclusivity, PUMA has released a new product line that celebrates PRIDE. The 2023 PRIDE collection showcases PUMA's support for the LGBTQ+ community and ongoing efforts to promote advocacy, education, and inclusivity.

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Inspired by the aesthetics of the gay liberation movement of the 1960s, PUMA has created a special mosaic pattern with a handmade look and feel, comprising grassroots iconography and symbols. The iconic PUMA Suede has been redone with elements of the same pattern used on the laces, tongue, heel, and collar of the low-top silhouette. The resulting Downtown PRIDE pattern is used across items like the Downtown PRIDE Tee and Downtown PRIDE Shorts. Accessories are also included in the form of a Tote Bag, Multi-pouch, and Bucket Hat, all featuring the Downtown PRIDE pattern.

To further its commitment to advocacy and education, PUMA has partnered with The Trevor Project, the leading suicide prevention organization for LGBTQ+ young people. Together, they have created the #REFORMTheLockerRoom curriculum, a free online training course that promotes inclusivity and educates coaches, athletic directors, and other youth-facing sports leaders about the importance of respecting and celebrating diversity.

Recognizing the importance of creating a safe and inclusive environment, PUMA has joined forces for the fourth time with the support association Christopher Street Day (CSD) Nürnberg e.V.. Through this collaboration, PUMA aims to amplify the voices and rights of the queer community. The partnership signifies PUMA's commitment to promoting diversity and equality.

With its REFORM platform, PRIDE collection, and local partnerships with The Trevor Project and CSD Nürnberg e.V., PUMA is supporting the creation of a more inclusive and accepting world for all.

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PUMA's 2023 Pride collection is currently available on PUMA.com, with selected items available at Archive and Superbalist.

For further information, please visit reformthelockerroom.thetrevorproject.org.