Pharrell's digital-first auction house, JOOPITER, has announced its next partnership with Sarah Andelman, founder of the legendary Parisian concept store colette and owner of consulting and curating company Just an Idea. The upcoming auction, titled "Just Phriends," features over 50 unique lots consisting of rare artworks, culturally-provenant objects, and exclusive interdisciplinary collaborations that are both unseen or created specifically for this auction. The works include pieces from big-name artists such as Pharrell himself, Takashi Murakami, KAWS, Daniel Arsham, Futura, JR, Paola Pivi, Invader, Xavier Veilhan, MSCHF, Chanel, Tiffany & Co., Louis Vuitton, Richard Mille, and Jean-Charles de Castelbajac. Notably, "The Simple Things" (2009) by Takashi Murakami and Pharrell Williams will be part of the auction and on display for the first time in Paris.

Andelman's eye for the next trend is superior to most, having created a cult-like following around her concept store. Regarding the auction, Andelman said, "I'm very honored by Pharrell's invitation to write a new chapter on JOOPITER's platform. We have known each other for such a long time now, we have so many great souvenirs of collaborations at colette. For this unique auction, I immediately thought of bringing together the artists and designers who have a history of working with Pharrell, but also a new generation of talents I love and find relevant in today's culture, that's why it's called Just Phriends."

Interested parties can bid on the Just Phriends auction lots on Joopiter's website from June 19 to 27. The lots will be on display during Paris Men's Fashion Week.

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