Filled with A-Listers, the show held in Pont Neuf, Paris gives us a hint at what to expect from Pharrell & LV’s in the future
Filled with A-Listers, the show held in Pont Neuf, Paris gives us a hint at what to expect from Pharrell & LV’s in the future
Pharrell's debut Louis Vuitton collection was an unparalleled runway spectacle that exceeded all expectations. With the grand backdrop of the Pont Neuf bridge in Paris, Pharrell transported his global audience into a world of joy and love. The invite itself hinted at the theme, setting the tone for an unforgettable experience.
As guests arrived at the outdoor venue via boat, the bridge shimmered in gold, setting the stage for Pharrell's vision. Drawing inspiration from the sun as a universal symbol of life, Pharrell expressed gratitude for the opportunity, stating, "If the sun is shining on you, what would you do with the light?" He embraced the appointment as a chance to share his knowledge and appreciation, choosing to illuminate the city and the people who have supported him.
Pharrell's collection revolved around the concept of "LVERS," symbolizing a deep appreciation for Louis Vuitton's curation and cultural impact. The iconic LV Damier chessboard pattern took center stage, blending heritage with innovation. Through pixelated aesthetics and collaborations with artists like ET Artist, Pharrell reinvented the classic Damier print, creating unique designs that distinctly reflect his own style.
That's the main idea behind Pharrell's LV clothing line: to create a series of explosive headline-grabbing moments where the "you-gotta-see-this" factor outweighs everything else. Although Pharrell's new Louis Vuitton clothes were ostensibly the main event of the runway, they were almost destined to play second fiddle to the sheer display of star power. The show had a star-studded attendance list, including Jared Leto, Zendaya, Kim Kardashian, Naomi Campbell, Lewis Hamilton, Maluma, J Balvin, Jaden Smith, Rihanna, A$AP Rocky, Beyoncé, and even JAY-Z. Meanwhile, Pharrell's musical peers, ranging from Dave to a reunited Clipse (Pusha T and Malice), strutted down the makeshift runway.
The show reached its crescendo with a captivating finale performance by Voice of Fire, who joined Pharrell in singing their collaborative track "Joy." The celebration continued at the after-party, where JAY-Z and Pharrell treated the guests to a memorable performance of their greatest hits.
Pharrell's Louis Vuitton debut not only showcased his accomplishments but also paid homage to the legacy of the late Virgil Abloh. Pharrell emphasized his commitment to honoring Abloh's influence and ensuring his enduring legacy within the brand.
Take a look at some of our favorite pieces from the collection below and witness the unforgettable journey Pharrell embarked upon with Louis Vuitton.
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