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Exploring local parks and iconic landmarks for inspiration.
BBC ICECREAM, created by Pharrell Williams and Nigo, is preparing to launch its Pre-Fall 2023 collection, featuring a fresh set of warm weather staples for the coming months. The collection takes a trip through iconic European parks and landmarks, showcasing the brand's latest selection of men's garments.
The Pre-Fall 2023 range pays homage to BBC's early days with trademark silhouettes exclusive to Europe. New seasonal graphics are introduced throughout, while the brand's iconic running puppy graphic returns to the regional sector. Elegant Billionaire Boys Club scripture makes its way onto hoodies and sweatpants with a simplistic finish, alongside flannel shirting and color-blocked ensembles.
Gator Print illustrations are featured on denim jackets and bottoms in white and blue tones, while waffle knitwear receives sports-style detailing. BBC's dog visual sprints across slouchy cargo pants, completing the collection with leather varsity jackets and embroidered accessories.
Take a closer look at BBC ICECREAM's Pre-Fall 2023 collection below. The range is available now in-store and online through the brand's website.
