Pharrell Williams is hitting the road with Louis Vuitton, set to unveil the brand's inaugural men's Pre-Fall collection in Hong Kong at the end of November.

Pharrell, Louis Vuitton's newly appointed menswear creative director, made quite a splash in June when he launched his debut collection in Paris, attracting a star-studded audience that included the likes of Beyoncé, JAY-Z, Zendaya, Rihanna, A$AP Rocky, and more. Now, he's ready to take the stage in Hong Kong, an homage to the brand's historical ties to the city that date back over four decades. Louis Vuitton's first store opened at the Peninsula Hotel in Hong Kong in 1979.

Historically, Louis Vuitton has showcased major exhibitions in the city, such as "Louis Vuitton: A Passion for Creation" in 2009, which saw artist Richard Prince adorning the Hong Kong Museum Art with significant replicas of pulp-fiction novel covers. In 2017, Louis Vuitton presented the "Time Capsule" exhibit.

Hong Kong was chosen as the location for this Pre-Fall 2024 show due to its cosmopolitan and vibrant nature. It's a city with a rich history as a cultural crossroads, blending the influences of East and West to create a thriving hub of art, culture, and industry. Additionally, Hong Kong saw a 13.7% rise in retail sales in August compared to the same period in 2022, which Louis Vuitton attributes to an uptick in visitors and the ongoing recovery of inbound tourism.

While the exact venue is yet to be confirmed, mark your calendars for the Pre-Fall 2024 show in Hong Kong on November 30.