Recognizing the brand's commitment to meaningful and sustainable design
London's 180 Studios witnessed a momentous occasion as LABRUM's very own Foday Dumbuya became the recipient of The Queen Elizabeth II Award for British Design, presented by His Majesty King Charles III. This distinguished honor marks a significant milestone in Dumbuya's career and recognizes his exceptional talent as one of Britain's foremost designers.
In partnership with the British Fashion Council, the event showcased Dumbuya as a true visionary within the fashion industry. LABRUM's innovative approach, deeply rooted in West African values harmonized with British tailoring, captivated the audience and demonstrated the brand's unique storytelling abilities. The Queen Elizabeth II Award stands as a tribute to LABRUM's commitment to sustainable design practices and their unwavering dedication to "community engagement" through meaningful initiatives.
During the awards ceremony, emotions ran high as Dumbuya took the stage to express his gratitude and share his personal journey:
"Having grown up in Sierra Leone, my profound love and admiration for my country, its vibrant culture, and its people inspired the creation of LABRUM. I witnessed the transformative power of fashion in fostering self-expression, preserving cultural identity, and driving economic growth. Motivated by this realization, I set out to design garments that not only exude beauty but also empower local communities while honoring their rich heritage."
In a heartfelt conclusion, Dumbuya extended his appreciation to all those who contributed to his success, while imparting a powerful message to young dreamers:
"This award symbolizes the aspirations of every young British and Sierra Leonean child who continues to dream fearlessly. Let it serve as a reminder to never cease dreaming. Together, we can create a future where dreams become realities."
The Queen Elizabeth II Award for British Design has not only recognized Foday Dumbuya's exceptional talent but has also elevated LABRUM as an emblem of cultural significance and sustainable fashion. This milestone achievement inspires hope and celebrates the transformative power of design in shaping a brighter future for all.
