Kid Cudi's MOTR SS24 Collection Channels '90s Grunge and Futuristic Hip-Hop

The rapper’s second collection for his clothing line is a bold and eclectic mix of styles.

Kid Cudi's MOTR SS24 Collection Channels '90s Grunge and Futuristic Hip-Hop

The rapper’s second collection for his clothing line is a bold and eclectic mix of styles.

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September 16, 2024
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Kid Cudi, also known as Scott Ramon Seguro Mescudi, has unveiled his second ready-to-wear collection for Members of the Rage (MOTR). Continuing with the vintage '90s grunge and futuristic hip-hop aesthetic, the Spring/Summer 2024 collection incorporates a heroic narrative.

Cudi expressed in the presentation notes, "For my second season, I've added to that flavor with new techniques and custom hardware, and personal touches like manga prints made by my niece, Zuri. My goal for every collection is to grow and get better each season and learn." The collection stays true to its original foundations while introducing vibrant color blocking tones in neon blue and pink, evoking cosmic references. Varsity jackets, oversized pants, and other pieces come together to create a utopian uniform that merges with MOTR's distinctive style.

The SS24 collection features an abundance of prints and textures, offering exaggerated silhouettes through wide trousers, oversized sneakers for traversing otherworldly landscapes, and an array of upsized outerwear and shirts. Cargo and utility elements coexist with craftsmanship and technique, with MOTR's lightning bolt and manga appliqué patches serving as additional details, along with hand-embroidered intarsia. The color palette combines summer whites, earthy neutrals, stone-washed denim, and new signature shades of cobalt and vermillion. The designer incorporates iconography from music and sports, including his collaboration with NIGO, blending his roots in music with his foray into fashion. The collection also embraces futuristic elements, exploring the world of AI generation through hypnotic prints.

Kid Cudi's Spring/Summer 2024 collection for MOTR exudes theatrical energy, showcasing a fusion of styles, textures, and inspirations. With nods to the past and a vision of the future, the collection reflects the designer's evolution and commitment to continual growth and improvement.

Kid Cudi, also known as Scott Ramon Seguro Mescudi, has unveiled his second ready-to-wear collection for Members of the Rage (MOTR). Continuing with the vintage '90s grunge and futuristic hip-hop aesthetic, the Spring/Summer 2024 collection incorporates a heroic narrative.

Cudi expressed in the presentation notes, "For my second season, I've added to that flavor with new techniques and custom hardware, and personal touches like manga prints made by my niece, Zuri. My goal for every collection is to grow and get better each season and learn." The collection stays true to its original foundations while introducing vibrant color blocking tones in neon blue and pink, evoking cosmic references. Varsity jackets, oversized pants, and other pieces come together to create a utopian uniform that merges with MOTR's distinctive style.

The SS24 collection features an abundance of prints and textures, offering exaggerated silhouettes through wide trousers, oversized sneakers for traversing otherworldly landscapes, and an array of upsized outerwear and shirts. Cargo and utility elements coexist with craftsmanship and technique, with MOTR's lightning bolt and manga appliqué patches serving as additional details, along with hand-embroidered intarsia. The color palette combines summer whites, earthy neutrals, stone-washed denim, and new signature shades of cobalt and vermillion. The designer incorporates iconography from music and sports, including his collaboration with NIGO, blending his roots in music with his foray into fashion. The collection also embraces futuristic elements, exploring the world of AI generation through hypnotic prints.

Kid Cudi's Spring/Summer 2024 collection for MOTR exudes theatrical energy, showcasing a fusion of styles, textures, and inspirations. With nods to the past and a vision of the future, the collection reflects the designer's evolution and commitment to continual growth and improvement.

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