The performance snagged the Creative Emmy for Outstanding Music Direction, marking Kendrick’s second Emmy win.
Kendrick Lamar has officially turned his show-stopping 2025 Super Bowl halftime performance into Emmy gold. The rap legend won the award for Outstanding Music Direction, cementing his place as one of the most decorated and versatile artists of his generation.
The February halftime show was a cultural phenomenon, bringing together Samuel L Jackson, Serena Williams, his producer Mustard and a surprise appearance by SZA. The performance was praised for its energy, layered storytelling, and Lamar’s ability to fuse hip-hop with cinematic flair.
The show went viral not only for its flawless staging but also for Lamar’s bold decision to lace in bars from his fiery diss track, Not Like Us aimed at Drake, a move that sparked endless online debate and cemented one of the year’s most memorable pop culture clashes.
This win adds to Lamar’s already historic career, which includes 17 Grammys and a Pulitzer Prize for Music for DAMN. With the Emmy now in hand, Lamar edges even closer to EGOT status, needing only a Tony to join the rarest club in entertainment.
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