Inspired by his unconventional fashion choices, the artist aims to revolutionize footwear.
Kanye West, the musician and fashion icon, has recently filed documents to trademark his YEEZY SOCK SHOES. These shoes, which he was spotted wearing with leggings, have generated a lot of interest and controversy in the fashion world. In fact, the rapper applied for the trademark on May 4, 2023, through his company Mascotte Holdings, Inc.
The trademark will allow Kanye West to sell "Socks; socks with leather soles," which is a lucrative market that he has yet to tap into. This move could be seen as a strategic decision to expand the YEEZY brand beyond its current offerings and into new territory.
The YEEZY SOCK SHOES and leggings were first seen when the rapper was photographed after his surprise and secret YEEZY SEASON 10 presentation in Los Angeles on May 1. Fans and critics alike were quick to comment on the unique footwear and its potential impact on the fashion industry.
It's worth noting that Mascotte Holdings, Inc., founded by Kanye West and his agent André Bodiford on June 29, 2004, holds all of Kanye West's brands. This move to trademark the YEEZY SOCK SHOES is just one example of the company's ongoing efforts to expand and innovate.
