British designer Samuel Ross continues to soar to new heights, solidifying his position as a leader in the UK fashion landscape. With groundbreaking collaborations with Nike and an acclaimed COARSE exhibition at Friedman Benda in New York City, Ross now ventures into the world of technology with unwavering determination.

Beats has just appointed Samuel Ross as its inaugural Principal Design Consultant, marking a significant milestone in his career. In this groundbreaking role, the visionary behind A-COLD-WALL* will collaborate with Beats and Apple to shape innovative industrial design strategies for cutting-edge tech gear. Ross's focus will extend to developing sustainable packaging, eco-friendly materials, and delivering premium finishes in collaboration with his industrial design studio, SR_A.

Expressing his excitement about this new venture, Samuel Ross shares his thoughts:

“It’s an honour to join Beats as the first Principal Design Consultant. Beats is a technology brand—its legacy is living in the now, through culture, and the future,” said Samuel Ross. “Together we intend to further the design language, material experimentation and brand character. Our vision will combine wearability and style at the intersection of expression and functionality.”

With his appointment at Beats, Samuel Ross continues to redefine the intersection of fashion and technology, leaving an indelible mark on both industries. His unwavering commitment to innovation and his unique design sensibilities make him a force to be reckoned with in the creative world.

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