French-Canadian label 3.PARADIS marked its runway debut at Paris Fashion Week, captivating audiences with a Spring/Summer 2024 collection that conveyed Creative Director Emeric Tchatchoua's dream-like reality. The show took place at a local playground in the heart of Paris, where neighborhood children eagerly observed the spectacle.

Tchatchoua transformed the surroundings by enveloping them in his signature baby blue hue, while basketball hoops gracefully extended like curved necks, accompanied by the soothing melodies of violins and pianos guiding the models down the runway.

Celebrating its 10th anniversary, 3.PARADIS embarked on a detailed narrative that unfolded through a four-part collection. The first chapter, "The Window of Opportunity," evoked curiosity and potential with a gradient palette of green, blue, and black. Boxy suiting, denim workwear, and leather bombers adorned with metallic fringe showcased the brand's free-flowing ethos.

"I Believe I Can Fly," the second part, captured the essence of confident living through sports-inspired uniforms that seamlessly merged into new forms. Leather varsity jackets transformed into denim bottoms at the chest, while other variations featured netted detailing and playful fish doodles blowing bubbles underwater.

In the third segment, 3.PARADIS embraced a more formal approach, exploring ambition and the motivation to chase one's dreams. Pinstriped suits with exaggerated shoulders, waist-slashed ensembles, and rope-tied garments embodied the spirit of ambition.

Finally, the collection concluded with "Sky is the Limit," a celebration of triumph. Emerald green shimmering outerwear, Microsoft Windows-inspired graphics, and pilot-like uniforms, hinting at an upcoming collaboration with Rimowa, took center stage.

The 3.PARADIS Spring/Summer 2024 collection mesmerized with its evocative storytelling, showcasing the brand's artistic vision and unwavering creativity. Take a glimpse at the captivating collection in the gallery below.

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