3.PARADIS unveils its Fall/Winter 2024 collection, titled "The Sun Doesn't Shine in the Shade." At the heart of the collection's inspiration is a quote from JAY-Z: "I'm like Che Guevara with bling on. I'm complex. I never planned to have wings on." This quote captures the essence of the collection, delving into the complexities and inner conflicts that define human identities, while exploring themes of light, ego, and opulence.

The designs in this collection embrace the juxtaposition of opposites, navigating the delicate balance between self-interest and collective responsibility. The use of diverse textures such as crocodile skin, fur, denim, wool, leather, and Swarovski crystals adds depth to the pieces. Voluminous coats and baggy pants prioritize functionality, reflecting on the basic human struggle, while zip-up jackets adorned with butterfly-shaped jewels offer a more fanciful interpretation, symbolizing survival, victory, and understanding.

Key pieces in the collection include ultra-fuzzy overcoats, fur-lined workwear shirts, bird-embossed cardigans, and blinged-out denim trousers. Denim blazers feature illustrations of liberated doves, while purposefully crinkled shoulder T-shirts and knit jumpers serve as canvases for artistic expression. Throughout the line, glittering "P" belts underscore 3.PARADIS' commitment to luxury, serving as a common thread in its exploration of individuality.

Explore 3.PARADIS' Fall/Winter 2024 collection in the gallery below.

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