MAINS is the fashion venture of British-Nigerian rapper, producer and filmmaker, Skepta. After initially launching in 2017, the brand took a brief hiatus before making a powerful return at London Fashion Week in September 2023. The 40-look collection, inspired by Skepta’s hometown of London, blended elevated design with everyday wearability - creating staple pieces that resonate with his global audience.

Growing up in Tottenham, Skepta began creating his own garments from a young age. As he rose to the forefront of the Grime scene his distinctive style - what he calls “hood luxury” - became a beloved extension of his artistry. Now imbued throughout MAINS, Skepta’s hands-on approach to design brings an authentic, raw creativity to every piece. Personal touches, from Skepta’s own illustrations on denim jackets to intricate hand-embroidered logos, each tell a story that connects to his cultural and musical background, from grime and punk, to Tottenham and Nigeria.

The latest collection brings a fresh spin to the ‘Ivy League’ look while staying true to the brand’s roots in luxury sportswear. Building on the foundation of their inaugural collection, this new offering continues to feature their signature technical tracksuits, knitwear, tailored pieces, crochet designs, and outerwear silhouettes, whilst paying homage to his lifelong collaborators.

For Skepta, MAINS is an expression of identity, inspired by his father’s philosophy: “Clothes don’t make the man, the man makes the clothes.” Grounded in quality, creativity, and cultural significance, MAINS is sowing the seeds for a 100 year-plus legacy.