Denim Tears

ABOUT THE BRAND

Founded in 2019 by designer and aesthete Tremaine Emory, each Denim Tears collection tells a story, revealing what the brand’s founder calls the African Diaspora. Showcased through defining collaborations with the likes of Ugg, Stüssy, Champion, Converse, ASICS, and Dior, Denim Tears is a portfolio of Emory’s African American vision. Denim Tears’ approach to heritage and design has earned its place in The Met Costume Institute in New York’s permanent collection.

The brand's designs are characterized by bold graphics, distressed denim, and a rebellious spirit. Denim Tears' collections often feature vintage-inspired washes, patchwork details, and a focus on sustainable practices. The brand's name is a reflection of the designer's love for denim and his desire to create clothing that is both stylish and meaningful.

THE FOUNDER

Tremaine Emory is an American designer and entrepreneur who has established himself as a prominent figure in the streetwear scene. With a passion for fashion and a deep understanding of street culture, Emory founded Denim Tears as a platform to express his creativity and connect with like-minded individuals. His commitment to sustainability, social justice, and innovative design has earned him recognition as one of the most exciting designers of his generation.