Angel Reese is the first major NIL signing for Shaquille O'Neal in his new role as president of basketball operations at Reebok.
Angel Reese is the first major NIL signing for Shaquille O'Neal in his new role as president of basketball operations at Reebok.
Reebok has made a significant move in the world of basketball by signing LSU basketball player Angel Reese to a multi-year name, image, and likeness (NIL) deal. Shaquille O’Neal, the President of Basketball Operations at Reebok, and Allen Iverson, the Vice President of Basketball Operations, spearheaded this exciting partnership.
This landmark announcement marks Angel Reese as the recipient of Reebok’s first major NIL deal under O’Neal's leadership. Reese, an accomplished LSU Tigers forward, played an essential role in raising the profile of women's college basketball last spring. Her undeniable talent and star power have left an indelible mark on the game.
“I am honored to be working closely with one of my longtime mentors, Shaq, along with a brand that I have admired since I was just a little kid,” shared Angel Reese. “It means the world to me that they trust in me to extend their legacy to a new generation,” She added. “Together, we have a great opportunity to do things differently, to inspire people to explore, and express themselves unapologetically, and to show them how to look and feel good while doing it.”
Reebok's NIL deal will include "Angel's Picks," a personalized collection of products curated by Reese herself. Additionally, she will collaborate on designing and releasing her own collection.
"For my first appointment in this role, it had to be the GOAT. There is no one making a bigger impact on the game right now than Angel Reese," commented basketball legend, fellow Tiger, and President of Reebok Basketball, Shaquille O’Neal. "Angel is shaking up the space, just like Reebok has done all along. I’m proud to welcome Angel into the Reebok family and can’t wait to see how she will bring the brand’s legacy to the next generation."
On October 17, fans of Reebok and Reese will have the opportunity to purchase a limited-edition celebratory tee for $35. The tee can be purchased through Reebok.com. Additionally, fans can visit Reebok.com to view Angel's first curated collection, titled "Angel's Picks."
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