Nike has announced that it will be relaunching Kobe Bryant's signature line on August 24, 2023, which is known as Kobe Day. The line is set to return after Kobe Bryant's death in January 2020 and a tumultuous period where his partnership with Nike expired in 2021. However, in March 2022, Nike announced a new partnership with Kobe's estate, leading to the release of the "Mambacita Sweet 16" shoe and news of other forthcoming Kobe releases.

The return of the Kobe line comes at an opportune time for Nike, as the brand has faced challenges with excess inventory and declining interest in some of its energy products over the last year. The relaunch of the popular Kobe signature line is likely to generate excitement among sneakerheads and basketball fans alike. More information about the specific releases and details of the line's return is expected to be announced later in the summer.

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