Coca-Cola's Coke Studio has partnered with Grammy award-winning singer and songwriter Jon Batiste to release a new track called "Be Who You Are (Real Magic)". As a global musical platform, Coke Studio brought together a variety of emerging artists from countries such as the United States, United Kingdom, Canada, India, and South Africa to promote Coca-Cola's "Real Magic" ethos. This celebrates the magic in human connections and the uniqueness of individuals that make the world a more colorful place. The first of nine original artist collision songs for the program's new season features Jon Batiste alongside artists J.I.D, NewJeans, Camilo, and Cat Burns.

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"Be Who You Are (Real Magic)" was written by American singer-songwriter Jon Batiste as an anthem to champion the power of staying true to oneself and accepting the differences in others. "I am proud to partner with Coke to share a message of encouragement and humanity with the world through my music," said Batiste. "The Coke Studio platform does great at harnessing their global reach to bring artists of different cultures together in celebration of our cultural differences and the ultimate oneness of us all. When I wrote 'Be Who You Are (Real Magic)', I was inspired to create an anthem that captures the Real Magic that happens when we come together as our authentic selves."

The new single features an all-star cast including Atlanta-based rapper J.I.D, breakout K-pop group NewJeans, Grammy award-winning artist Camilo, and BRIT Award-winning singer-songwriter Cat Burns. The Coke Studio program also includes an exciting roster of collision artists such as Imagine Dragons, Sam Smith, Afroto, Diljiit Dosanjh, Evdeki Saat, Inner City Youth Orchestra of Los Angeles, Jessie Reyez, Nasty C, Shae Gill, Shreya Ghoshal, XIN LIU, and Zack Tabudlo. Aside from the artist collision singles, each artist will also participate in their own exclusive Coke Studio Sessions.

Coke Studio is launching an augmented digital hub that looks like a vintage record store to give its musical offerings a more immersive feel. In the dedicated virtual space, there is an interactive album that also provides a digital experience inspired by the "Be Who You Are (Real Magic)" music video. For more interactivity, a digital avatar of Jon Batiste will guide users through the experience with the chance to access exclusive content of all 16 plus artists involved, play digital games, and win exclusive prizes.

Jon Batiste's "Be Who You Are (Real Magic)" music video and the Coke Studio global platform are available through Coke Studio's website and will run through September.

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