Rhude

ABOUT THE BRAND

Rhude is a luxury fashion brand founded by Rhuigi Villaseñor, a Filipino-American designer known for his bold and innovative designs. Based in Los Angeles, Rhude has quickly gained a reputation for its contemporary aesthetic and high-quality craftsmanship.

Rhude's collections are characterized by their distinctive blend of streetwear and luxury. The brand's designs often feature bold graphics, unexpected details, and premium fabrics. Rhude has collaborated with numerous high-profile brands, including Puma, Converse, and Levi's, further solidifying its position as a leading force in the fashion industry.

Villaseñor's vision for Rhude is to create a brand that is both inclusive and aspirational. He believes that fashion should be accessible to everyone, regardless of their background or style. Through his designs, Villaseñor aims to empower individuals to express themselves confidently and authentically.

THE FOUNDER

Rhuigi Villaseñor, the founder of Rhude, is a Filipino-American designer based in Los Angeles. His journey to becoming a fashion designer began at a young age. He was inspired by the street style culture of Los Angeles and began experimenting with creating his own clothing. After graduating from the Fashion Institute of Design & Merchandising, Villaseñor launched Rhude in 2012. Villaseñor's experiences growing up in Los Angeles and his exposure to diverse cultures have shaped his perspective as a designer. He uses fashion as a means of expression and empowerment, creating pieces that are both stylish and inclusive.