BBC Ice Cream is a streetwear brand founded by American singer-songwriter Pharrell Williams and Japanese DJ and producer Nigo. Inspired by their shared love for music, art, and pop culture, BBC Ice Cream offers a unique blend of streetwear and graphic design.

The brand's aesthetic is characterized by bold graphics, vibrant colors, and a playful, nostalgic feel. BBC Ice Cream's collections often feature cartoon characters, iconic imagery, and a sense of fun and irreverence. The brand's name, "BBC Ice Cream," is a playful reference to the British Broadcasting Corporation and the idea of indulging in something sweet and enjoyable.