Recent developments suggest that Telfar, the renowned fashion brand, had been exploring the possibility of entering the beauty industry. A trademark application filed in 2021 for its TC logo, encompassing makeup, skincare, and fragrance, hinted at the brand's intention to expand beyond its popular handbags and apparel.

However, Telfar's plans encountered a hurdle when makeup brand Charlotte Tilbury objected to the trademark application. Charlotte Tilbury, known for its CT logo used on beauty products since 2014, claimed that Telfar's logo was "confusingly similar" and could create confusion among consumers due to the existing recognition of the CT mark.

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Initially, Telfar resisted Charlotte Tilbury's opposition and sought the dismissal of their claim. However, after careful consideration, the New York City-based brand decided to drop Class 3 goods (makeup, skincare, and fragrance) from its trademark application. Telfar will proceed with trademark registration for Classes 14 (jewelry), 18 (handbags and luggage), and 25 (garments).

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The trademark clash between TC and CT signifies Telfar's interest in venturing into the beauty industry. Although the setback necessitated the exclusion of beauty products from the application, it remains possible that Telfar will revisit its plans in the future. The fashion industry has witnessed a surge in designer beauty brands, with labels like Balmain, Off-White™, and Hermès expanding into the beauty sector, indicating the growing intersection of fashion and beauty.

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