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With an exclusive pop-up and gallery in London featuring Kemka, Dulla and Mello
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Streetwear brand Severe Nature has collaborated with London-based Forever Good on Forever Nature. ForeverNature is a concept that focuses on the eternal (unending) state of youth culture in the community. In today's fast-paced society, where trends come and go, and the passage of time seems to accelerate, the Forever Nature initiative serves as a reminder of the enduring qualities that define both youth culture and nature. It is a sense of timelessness connected to the nature of youths.
This collaboration saw the brands curate a pop-up, gallery, and an after-party on Saturday, the 22nd of July, 2024. The gallery featured Kemka Ajoku, Hoodrichdulla, and Mellozwrld. They also released an exclusive merch to celebrate their collaboration.
Below is a look at the campaign photos:
