The iconic sneaker gets a bold makeover with an oversized silhouette and a stacked gum sole, earning the name "Phatty.”
In September, Rihanna resumed her role as the creative director of the highly sought-after FENTY x PUMA collaboration, unveiling the football-inspired Avanti sneaker and corresponding global installations. Responding to fervent fan anticipation, Rihanna is reintroducing a beloved favorite from the initial collaboration in 2016: the Creeper, crowned as the Shoe of the Year.
Originally launched in 2015, the inaugural FENTY x PUMA Creeper reimagined PUMA's iconic Suede silhouette with a platformed design, featuring a distinctive rubber "Creeper" outsole that elevated the brand to new heights. The latest iteration, named the FENTY x PUMA Creeper Phatty, takes boldness to the extreme, boasting an oversized build, a stacked gum sole, and eye-catching colorways like the timeless Black/White, vivid Blue/Green, and charming Lavender/Cherry Red.
Rihanna describes the Creeper Phatty as "bigger and badder," aiming to reinvent the beloved original Creeper with a classic silhouette that resonated with many. According to Maria Valdes, Chief Product Officer at PUMA, the original Creeper was a game-changer, and the return of this iconic silhouette was eagerly anticipated by consumers. The Creeper Phatty not only builds upon the existing silhouette but also extends its appeal to a diverse audience, offering sizes for people of all ages and genders.
The FENTY x PUMA Creeper Phatty is set to be available for purchase on November 30 at 10 a.m. ET through PUMA’s webstore, marking a triumphant return for this iconic and universally acclaimed silhouette.
