Rihanna's FENTY x PUMA Creeper Makes a Comeback with a Phat New Twist

The iconic sneaker gets a bold makeover with an oversized silhouette and a stacked gum sole, earning the name "Phatty.”

Rihanna's FENTY x PUMA Creeper Makes a Comeback with a Phat New Twist

The iconic sneaker gets a bold makeover with an oversized silhouette and a stacked gum sole, earning the name "Phatty.”

What's Hot
September 16, 2024
SHARE
IN THIS ARTICLE

In September, Rihanna resumed her role as the creative director of the highly sought-after FENTY x PUMA collaboration, unveiling the football-inspired Avanti sneaker and corresponding global installations. Responding to fervent fan anticipation, Rihanna is reintroducing a beloved favorite from the initial collaboration in 2016: the Creeper, crowned as the Shoe of the Year.

Originally launched in 2015, the inaugural FENTY x PUMA Creeper reimagined PUMA's iconic Suede silhouette with a platformed design, featuring a distinctive rubber "Creeper" outsole that elevated the brand to new heights. The latest iteration, named the FENTY x PUMA Creeper Phatty, takes boldness to the extreme, boasting an oversized build, a stacked gum sole, and eye-catching colorways like the timeless Black/White, vivid Blue/Green, and charming Lavender/Cherry Red.

Rihanna describes the Creeper Phatty as "bigger and badder," aiming to reinvent the beloved original Creeper with a classic silhouette that resonated with many. According to Maria Valdes, Chief Product Officer at PUMA, the original Creeper was a game-changer, and the return of this iconic silhouette was eagerly anticipated by consumers. The Creeper Phatty not only builds upon the existing silhouette but also extends its appeal to a diverse audience, offering sizes for people of all ages and genders.

The FENTY x PUMA Creeper Phatty is set to be available for purchase on November 30 at 10 a.m. ET through PUMA’s webstore, marking a triumphant return for this iconic and universally acclaimed silhouette.

Comments

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

WHAT TO READ NEXT

FOLLOW US:
Join our community and stay in the creative loop - subscribe now for exclusive content, updates, and a front-row seat to the Unruly experience
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By subscribing, you agree to our Terms of Use and Privacy Policy.