British womenswear brand Peachy Den approaches the world of fashion through a playful lens while continuing to produce garments that minimize environmental impacts. One style from the London-based imprint that epitomizes this ethos is the label’s Mimi Cargo Pants. To celebrate 12,000 sales of the silhouette, the brand has connected with some of London’s most well-known creatives to showcase the design with a refreshing perspective.

Throughout the new campaign, Peachy Den has styled the Mimi Cargos in a range of unisex interpretations. British-Nigerian artist Slawn, along with his partner Tallulah and their 9-month-old baby, is captured in each other's arms in various shots. Trippin co-founder Kesand Bell is also featured in the campaign, alongside models Zenobia Voegele-Downing and her mother Vanessa Voegele-Downing, both known for their work with YSL and Christian LaCroix.

Rounding off the shoot, Peachy Den enlists Inigo and Jesse, two brothers who are captured exploring the great outdoors - and more specifically, climbing trees - to showcase the durability and functionality of the Mimi Cargos.

Check out the new campaign from Peachy Den above, and grab your own pair of Mimi Cargo Pants from the brand’s official website now.