The legendary boxer fronts the French brand's latest campaign.
Drôle de Monsieur has made a significant move by enlisting Mike Tyson as the new face of their brand. The decision is rooted in the belief that "Iron Mike" embodies the brand's spirit and reflects the values of Not From Paris Madame. Tyson's life story resonates profoundly, growing up in the roughest neighborhoods of New York City despite being born in Brownsville. Much like the brand, he doesn't neatly fit into one category, and he's not from Paris either. However, he has created his own path, not only in the world of boxing but beyond.
Based in Dijon, France, Drôle de Monsieur recognized Tyson's unique style, which infuses a streetwise attitude into everything he does. The brand seeks to tap into Tyson's '90s urban elegance, portraying him as a trendsetter and an irreplaceable figure. This campaign is a tribute to the legendary boxer's career and his iconic status in sports and beyond.
Tyson's determination, passion, and unwavering spirit perfectly align with the values that Drôle de Monsieur's founders consistently champion – ambition, talent, and a deep love for one's craft. The collaboration showcases the legendary Mike Tyson as the new face of Drôle de Monsieur.
