Louis Vuitton is commemorating Pharrell Williams' Spring-Summer 2024 Men’s Collection with a series of global store concepts and activations.

Beginning on January 4, the events will unfold in more than 50 destinations worldwide, including prominent cities like New York City, Los Angeles, London, Paris, and Seoul.

Described as evolutions of the Men’s Creative Director’s inaugural show for the Maison presented on Pont Neuf in June 2023, these installations invite clients to immerse themselves in the multi-sensorial universe inspired by the collection. The activations will take various forms, appearing as pop-ins in select permanent stores, pop-ups in department stores or standalones, or residencies.

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These immersive spaces are envisioned as physical representations of the LVERS philosophy integral to Pharrell Williams’ practice, emphasizing Louis Vuitton as a diverse global community unified by a shared appreciation for the Maison’s core values of creativity and craftsmanship.

This release coincides with the launch on January 4 of Louis Vuitton’s campaign featuring LeBron James and the 24-hour “world tour” of the Speedy bag.