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Launched in New York City in 2012, Awake NY is the brainchild of Queens native Angelo Baque. A reflection of the diversity that continues to define the city’s landscape, Awake NY draws on a plethora of Baque’s influences to capture the spirit and sensibility of the five boroughs.
Awake NY’s seasonal collections are informed by the eclecticness of downtown New York City in the early ‘90s, updated with refined silhouettes and domestically-made everyday basics to round out the wearer’s wardrobe. The brand’s collections grow each season, including the addition of tailored pieces that have become mainstays in recent years: sweater vests, overcoats and suits now anchor seasonal collections. In addition to its in-line offerings, Awake NY consistently collaborates with a variety brands. To date, Awake NY has partnered with: Levi’s, Carhartt WIP, ASICS, Vans, Nanamica, Reebok, Moncler and more.
Born and raised in Queens, New York, Angelo Baque rose to prominence as the Brand Director for Supreme, where he spent ten years. Following his successful run, Baque departed to establish Baque Creative, a boutique creative agency, and Awake New York, a clothing label that encapsulates the spirit of New York and can be found at retailers such as Dover Street Market, Patta, Union Los Angeles and more. In partnership with photographer Shaniqwa Jarvis and agency Something Special Studios, Baque established Social Studies, a digitally-driven, multi-day experience that unites artists and brands via community-driven programming. In 2021, Baque announced the launch of Angelo Baque Studios, a creative venture for Baque to focus on solo projects.
