For The Love Of Football

Football is not just a sport. It is a language. A ritual. A set of memories that cut across every boundary of class, geography, and generation.

For The Love of Football is a collectible project built around that feeling. The one you carry from a match you watched as a child. The shirts, the stickers, the cards, the chants. The way football gives culture its own visual language and refuses to let it go.

Created by Niyi Okeowo of The Sunflower Department and Tife Sonaike of 727, the project brings together print, fashion, archive imagery, graphic experimentation, and nostalgic football ephemera to document football as a cultural experience. Not the game itself, but everything that surrounds it, shapes it, and makes it matter beyond the final whistle.

727 is the creative practice of Tife Sonaike, graphic artist and illustrator. His work sits at the intersection of design, nostalgia, and visual culture, building worlds from found imagery, type, and graphic experimentation

The Sunflower Department is the independent creative venture of Niyi Okeowo, artist and creative director. The practice explores identity, culture, and visual language through objects, editions, and collaborative projects.